Creating culture through community, content, and conversation.
Parea is a source of discovery, a lighthouse in a sea of noise, a bold new ecosystem that guides people to the communities that they've been searching for through the stories and authors they didn't know existed.
Parea Books is a modern publishing house. Our authors are beacons of culture, raw and fresh voices that resonate with readers. Our books are thoughtfully designed and illustrated, printed with the highest quality materials, and produced in the most environmentally conscious way in Europe. Each of our books is a unique experience, designed to take you on an escape, give you a new perspective, or stir up deep feelings.
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Books to lift you out of your current reality and into a new world.
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Parea Studios is a bespoke marketing and creative studio for authors, publishers, and brands. We specialize in audience development, community engagement, brand building, and creative organic marketing strategies for books and authors we believe in.
Our Clients
Publishers
We leverage our deep direct to consumer expertise to redefine the relationship between a publishing house and its readers.
Authors
We will identify the right audience, build an engaged community, and create an entire world around your writing.
Hospitality Partners
Whether you want to build your local community or create a unique experience for your guests, we can tap into our deep network of authors and artists to create cultural programming, events, and bespoke partnerships oriented around books, art, and culture.
Brands
If you want to engage a community around storytelling, you can tap into our network of writers, readers, and other creative partners and work with us on editorial content or community programming.
Subscribe to the Parea Studios Substack for industry insight on building an author brand, a community of readers, how to approach conversations with publishers, and everything in between.
$10/month for complete access.
Case Study: The Hours Before Dusk
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Once the book proposal was in a good place, we developed a content strategy that began 6+ months prior to publication. We wanted to start priming our target audience for the book once the pre-sale was announced.
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Once the manuscript was in a near-final place, we engaged community of relevant readers in New York City and Los Angeles to participate in manuscript-editing focus groups; the author made editorial changes based on feedback + created community of evangelists for the book who felt like they had a hand in actually creating the book with the author.
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We hosted two pre-publication reader events in NYC; each with unique creative artists and activities inspired by the book.
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Before the book had even launched, we created a constant flow of online discussion, content driven by book influencers on social media, and ultimately word of mouth, which created awareness and intrigue before the book started shipping.
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Once the book had been announced for pre-order, we developed content franchises + a content strategy and engagement calendar for the author.
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We are working with creative partners (bespoke hospitality companies, brand-aligned retailers, art and creative studios, and more) in cities across the world to bring the book to life.
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In doing all the above, we created a moment for not only the author and her book to shine, but also further awareness about the wider topic(s) at hand.
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We generated more pre-sales for The Hours Before Dusk in a few weeks than most books do in their first 12 months of publication.
